Sluggish sales have prompted Chrysler to temporarily idle production at one of its plants, impacting its flagship sports car, the SRT Viper.

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With only 91 units sold in the first two months of 2014 and a surplus inventory of 756 unsold vehicles as of March 1, Chrysler's Conner Avenue Assembly plant in Detroit will shut down for nearly two months. The hiatus, beginning the week of April 14 and resuming the week of June 23, will result in layoffs for 71 hourly workers.

Despite the downturn, Chrysler remains steadfast in its commitment to the SRT Viper, emphasizing its status as a handcrafted American exotic car tailored for discerning consumers who prioritize performance, style, and exclusivity. The company's strategic approach to production adjustments aims to maintain the vehicle's exclusivity while navigating market challenges.

With the SRT Viper historically underperforming during colder seasons, Chrysler plans to leverage its marketing efforts by initiating test drive campaigns in warmer regions before expanding to colder climates as temperatures rise.